Marketing Technologist.

Sole marketing hire, recruited to build the function from zero, driving growth and UA while managing Appvertiser (UA) and EXYZ (creative). Vibe-coded Mobile Game Report, a fully automated content engine that ran real research and editorial coverage alongside promotional content, earning credible mentions and AI visibility on a $0 budget. Built paid acquisition and creative testing systems, including 100+ ad variants, and grew Shiba Story Go's TikTok, Instagram, and YouTube from zero in about two months before Proof of Play closed.

Developed the go-to-market plan for Creative Flow, a B2C SaaS product built inside a public, enterprise-scale media company (NYSE: SSTK), targeting solopreneurs. The strategy: teach first: SEO content and micro-influencer video that taught the audience something genuinely useful, building product familiarity and retention before ever asking for the sale. Also redesigned splash and landing pages and worked pricing strategy directly with product. Enterprise, GTM, SaaS, content, and influencer experience, in one stop.

Marketing lead on an award-winning AI telepresence robotics initiative aimed at preventing hospital readmissions: business plan, GTM strategy, and market case, taken through multiple HP checkpoints and earning the Bill and Dave Award. Then led go-to-market and analytics for the HP Smart app, working across 100+ stakeholders as it grew from 6M to 65M monthly active users, including the 4x6" Duplex printing feature he wrote the user stories for and directed the launch video on.

As CMO of a Sunset Blvd venture builder, ran marketing for the incubator itself while training young marketers into startup CEOs. Built the Lean Lab, a methodology designed to invalidate more ideas than it funded, cutting validation timelines from years to 90 days on sub-$10K bets. Three ideas survived the filter: TryWhistle (acquired by Cloudbeds), Brand Reporter (acquired by YPB Group), and ShowKit (TechCrunch Disrupt finalist).

Left journalism in 2005 for the ground floor of a company chasing the same prize as YouTube. Led community and programmed the homepage while picking up the SDLC directly from the engineers around him, then turned it all into growth hacking a platform that hit a top-25 US, top-100 global audience. Pioneered early in-video ad formats (homepage takeovers, preview and post-roll units) on a platform that later won landmark DMCA safe-harbor rulings against IO Group and Universal Music Group.